Half the day is night
It’s often said it is important to make the most of every day. We sometimes forget however, many of the most productive hours happen after the sun has gone down. London, Paris and Zurich maximise their after dark economies by appointing ’Night Mayors’ to manage them. And they’re booming!
Unsurprisingly, Light is playing a starring role.
It magically brings to life spaces that hither to went unnoticed. Light coaxes people out of their homes and places of work and into the streets, restaurants, theatres, shops and parks. It allows brands and establishments to present themselves in ways that daylight would never allow. And it helps people feel at ease and enjoy places that, when they were unlit, they would never have ventured. Light, well designed, extends your day. Make the most of it.